Communicating science and the power of the crowd in digital journalism
Date: 17 March 2022, 16:00-18:00 (online)
Guest Speaker: Dr Myrtani Pieri, Assistant Professor in Human Physiology, Department of Life and Health Sciences, School of Sciences and Engineering, University of Nicosia
Trainer: Christiana Varda, Research Associate and PhD Student at the Department of Communication and Internet Studies, Cyprus University of Technology
The popularity of social media and the increasing reliance on the internet to access information has reshaped how journalism is conducted and how news reaches audiences. The online context provides ample opportunities to engage in dialogue with experts, as well as other professionals; the same context can also allow journalists to interact with audiences in order to gain insights regarding their own scientific concerns or interests. This workshop will first present basic communication principles for communicating science effectively to a general non-expert audience. Following this participants will have the opportunity to become familiarized with crowdsourcing as a tool that can foster professional collaboration between journalists, between experts and journalists, or between journalists and the audience.
Dr Myrtani Pieri’s presentation focussed on uncovering what constitutes science communication effective for a lay audience, and pointed out the differences between scientific and journalistic practice.